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Birmingham Repertory Theatre

One Love - The Bob Marley Musical

Introduction

Their Mission has always been to create excellent theatrical experiences that entertain, enlighten and engage audiences and wherever possible reflect the diversity of Birmingham and the surrounding regions.   We had the opportunity to work with them on the One Love-The Bob Marley musical.   To help with their reach of the diverse communities and add value to the marketing and engagement strategy.

Approach

Use different online tools, and utilise our street team to effectively target key hotspots around the west midlands that would ensure the marketing and reach went out to new and diverse audiences, especially first time theatre goers

Impact

One Love, was sold out every night, such was the demand that the theatre had to extend the show dates. We know our efforts led to this.

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